Info for Food Manufacturers
Heart-Healthy Product Development Competition
CanolaInfo is pleased to sponsor a competition for Institute of Food
Technologists (IFT) Student Association members in North America to
create heart-healthy food products low in saturated fat and free of
trans fat. Click here for more information.
Heart-Healthy Competition for CanolaInfo- 2014
Students Win With Healthy Snack (full news article, read here)
Heart-Healthy Competition for CanolaInfo- 2013
Breakfast Bar Wins IFT Heart-Healthy Competition (full news article, read here)
Heart-Healthy Competition for CanolaInfo- 2010-11
CanolaInfo and IFT Launch Product Development Competition (full news article, read here)
High Stability Canola Oil Demand Keeps Rising
Food processors and food service
industries around the globe are adopting high stability character-trait canola
oil for its functional and health qualities. The current anti trans fats trend
has spurred other companies to switch to the more healthful canola oil.
sells Omega-9 canola oil and Cargill sells Clear Valley Canola Oil both high
stability low linolenic (lin) acid canola oils. Saskatchewan Wheat Pool (SWP)
is selling SP Craven low lin canola. High stability means the oil will not
breakdown under commercial scale food production. Commodity canola is one of
the most healthful oils available to consumers. But it requires hydrogenation
for use in commercial applications.
"The trans fat
issue isn't new to us," says Brent Zacharias, Canola Trait Marketing
Specialist for Dow AgroSciences."We've been developing Nexera canola
varieties and promoting Omega-9 canola oil properties for commercial use for
many years. The consumer shift to healthy oils and the move away from
hydrogenated oils is perfectly timed with the development of high stability canola
oils and canola varieties. This shift certainly bodes well for canola
Cargill's Director of Operations, says his company markets IMC high stability
canola varieties that produce Clear Valley canola oils. He says canola is perfectly
positioned to gain market share in North America as more and more commercial
and domestic oil users make the switch from hydrogenated vegetable oils.
SWP introduced SP
Craven on a few test acres last year. This coming season will be the first big
offering to growers of the low lin crop, says Darcy Rafoss, Manager Seed
Business Unit for SWP. He agrees that the trans fat issue is going to help
improve demand for low lins, but demand has already been building."I
expect eventually one-quarter to one-third of the canola acres will be
character-trait varieties," says Rafoss. He adds that SWP will have more
character-trait canola choices for growers within two years.
preference for heart-healthy oil, the new high stability canola varieties that keep
canola's low saturated fat level gives them a definite market advantage, says
Barb Isman, President of the Canola Council of Canada.
has been producing Nexera canola varieties since 1997, but they also saw the
need to develop end-use markets right along with these varieties.
focused on leading the industry in value chain partnerships and developing
relationships with new end-use customers interested in the unique marketing
opportunity Nexera canola offers," says Zacharias."The market is
ready for highly stable, healthy canola oil, and we see the move toward
alternatives to trans fats as one way to increase the overall competitiveness
Japan has been a
primary market for Omega-9 canola oil. Dow AgroSciences has worked with a
number of groups in Japan (crushing companies, Japanese trading companies, and
the various levels of ownership) to bring Omega-9 canola oil to Japanese
are traditionally more health conscious than North Americans. I'd say the
Japanese market is a little more sophisticated. Where North Americans simply
buy vegetable oil, the Japanese consumer oil market has many different
segments."They're further along in assigning value to healthy and
functional foods," says Zacharias.
Omega-9 canola oil
has experienced significant growth in Japan in both retail and bottled oil on
the shelf."In Japan, oil is often part of their gift-giving traditions.
Omega-9 canola oil was first used as a premium oil given in a gift set."
Although this business continues to grow, the major markets today are in retail
bottle and food service.
The light taste of
Omega-9 canola oil as well as its health attributes has made it a Japanese
preference. It's labelled under descriptive names in Japan such as Healthy Lite.
Demand for low lin
canola oil is also growing in North America. There are incredible opportunities
in food processing and food service markets, says Zacharias."We're
collaborating with our trade partners and calling directly on major food
companies to make them aware of Omega-9 canola oil as the best low saturated,
trans fat alternative. This is an unprecedented opportunity for canola to
become the product of choice and develop incremental growth and value for the
crop," he adds. It's easy to see why commercial and consumer markets are
ready to welcome a healthy alternative to trans fats. Meanwhile, the premiums
paid for high stability canola varieties offer growers a means to boost net
returns over commodity canola.
to processor, to end-user, Nexera canola contracts bring value. We estimate
that so far growers have received over $34 million of incremental value over
growing commodity canola."
In the spring of
2004, Dow AgroSciences introduced Nexera 800 Brand canola with the Clearfield
trait. For 2005, the company will introduce Nex 828 CL and Nex 830 CL which can
also be grown using the Clearfield Production System herbicides.
the Roundup tolerant high stability hybrid Victory v1010 last year. This year
it will offer IMC111RR and IMC209RR Roundup Ready canola varieties, says Gary
Galbraith Canadian Production Manager for Cargill Specialty Canola Oils.
The returns that
can be generated by low linolenic canola are substantial, says Zacharias. Low
lin canola is a perfect response to the trends driving the food industry and
consumers' health concerns. Its benefits stretch all the way from the farm to
the processor to consumers worried about the amount of trans fat in their
diets, he concludes.